BRM - The Golf Master
Every golfer needs a watch that won’t let them down on the
golf course, now an exclusive new range promises exactly that…
As golfers, we like to think that we are people of taste.
We do after all play the greatest game known to man or woman, and pride
ourselves on our sportsmanship and fairplay. So, when it comes to what
timepiece a golfer should wear, there are some very straightforward
prerequisites. It must exude craftsmanship and taste, it must not be a
hindrance to our form but, if possible, help us play the game that we so love. Quite
a tall order.
For the golfers in the know, a blingy Rolex is not going to do the job. It has to be a timepiece with all the qualifications stated above, in other words, it has to be a timepiece from the French chronographer BRM…
For the golfers in the know, a blingy Rolex is not going to do the job. It has to be a timepiece with all the qualifications stated above, in other words, it has to be a timepiece from the French chronographer BRM…
THE
MAN BEHIND THE WATCH The French watch company BRM was set up by Bernard
Richards. Richards was born in 1958 into a family of clock makers. With a love
of traditional clock and watch making, it was no surprise that in 1974 he studied
horology and micro-mechanics in Paris. Eight years later, Richards founded a
company specialising in the machining of components for the luxury industry. Then
in 2003, he launched BRM (Bernard Richards Manufacture). The company expanded
rapidly and in 2005, the factory moved to Vexin, its headquarters to this day.
A motorcycle collector and lover of race cars as well as a keen golfer, Bernard’s passion for making timepieces that complement their particular use, is easily identifiable in his creations. Whether on the racetrack, in the air or on the golf course, a watch must function well within its environment.
A motorcycle collector and lover of race cars as well as a keen golfer, Bernard’s passion for making timepieces that complement their particular use, is easily identifiable in his creations. Whether on the racetrack, in the air or on the golf course, a watch must function well within its environment.
ASCETIC
APPEAL For Richards, luxury is the attention to technical and
ascetic detail at every stage of the creation process. No stamped cases with
built-in lugs, but rather separate machining of each component. In this way,
different combinations of colours and materials are possible. Using traditional
craftsmanship and high-precision techniques, each BRM model is finished by hand
and is the result of painstaking hours of work. The machining of each element, which
is carried out separately, allows the combination of different materials and
precious composites such as rose gold, titanium or carbon. The cases, which are
made up of 18 parts, are machined from bars of titanium. The straps have no
fewer than 12 parts, and as for the dials, 20 transfers are required to produce
each one. The hands are like an Italian car-maker’s finest pedal units;
perforated and lightweight.
THE BRM
GOLF MASTER Due to repeated requests from clients, BRM recently
launched the BRM Golf Master, a range of watches specially designed for male
and female golfers. The most obvious component, crucial to any timepiece that
has to deal with the rigorous effects of a golf swing, is a full-floating
system to guarantee that shocks are completely absorbed. These timepieces can fully
stand up to the pressures and demands that playing golf will put on them, and
in a way that cannot be matched by any other brand. BRM creates bespoke watches
that correspond to the needs and desires of each and every golfer.
An interview with BRM
GGM -
What is the thought behind bringing out a golf watch?
BRM - BRM is the preferred watch of motorsports and is also
a popular choice amongst pilots. Many of these people tend to play golf, and our
clients told us on many occasions that it was a pity not to be able to wear
their BRM watch while playing. This is because on a regular watch, the movement
of the swing can damage the axle of wheels inside the mechanism. So the simple
answer was to develop a watch especially for golfers.
GGM –
What is so special about these watches?
BRM – The BRM Golf Master is the first watch specifically
designed and developed for wearing while playing golf. The movement is
suspended inside the case by six shock absorbers; these are the springs that
you can see around the dial. This protects the movement from shock and
vibrations during a golf swing, which generates quite considerable force. We take the golf theme further with
the surface of the dial having the same dimpled texture as a golf ball. The
very light technical fibre strap has a memory of the shape of your wrist for
comfort and efficiency, and is of course waterproof and very resistant. The
watch is also very light for comfort and practicality. We worked extremely hard
on all aspect to the watch to lose weight everywhere, from the dials to the
casing.
GGM -
How was the idea for the design reached?
We looked to make it sporty yet elegant, just like our
golfing customers. You can wear it during a round but also anywhere else for
that matter. It’s a problem if a watch is too heavy and becomes an irritation
while playing. The aim is to be efficient, light, comfortable and as practicable
as possible on and off the course. We have also created a limited edition of
the Golf Master only for the UK.
GGM - Are
there different levels of watch to cater to different price ranges?
The white version has an entry-level price of £3,350 while
the black version has an entry level of £3,800. It all comes down to what
combination of materials you choose.
HOMAGE
TO THE GAME BRM has created a timepiece that any golfer
would be proud to own. While fulfilling the role of practicality on the golf
course, the watch is something that you may want to wear in other situations too.
It’s homage to the game in its design is apparent, its quality, well, that’s
second to none.
Good
to know
The Golf Master watches are available at:
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